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Website Design for Galleries, Studios & Art Centres | Sara Art Centre

A modern responsive site for an Australian Art Center.

The Background

Technology

PHP, JS, Wordpress

SEO Optimisation: Rank Math SEO

Industry

Arts & Education

saraart.com.au

About Sara Art Centre

Sara Art Centre is a welcoming and inclusive space in Melbourne dedicated to nurturing artistic expression for individuals of all ages and skill levels.

Through thoughtfully crafted art classes in mediums like drawing, sketching, and painting, the centre encourages creativity, confidence, and personal growth. Led by experienced instructors, Sara Art Centre helps each student unlock their artistic potential.

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We Love Design's Approach:

For Sara Art Centre, we designed a warm and engaging website that reflects the creative and inclusive spirit of the studio. Our first step was identifying high-traffic, relevant keywords in the art education niche, which guided our page creation and content structure.

We developed clear course pages, attractive visuals, and easy-to-navigate layouts to drive conversions and improve user engagement. Over the course of one year, the website played a crucial role in boosting business growth by more than 60%.

Project Objectives:

  • Attract new students through effective local SEO and keyword-targeted content
  • Showcase all available art courses in an inviting and user-friendly manner
  • Convert visitors into sign-ups with clear CTAs and streamlined navigation
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Key Project Highlights:

  • Keyword-Driven Content Strategy: Identified and implemented focused keywords to rank higher in local search results.
  • Engaging Course Pages: Created individual pages for each class offering with visuals and descriptions.
  • Conversion-Optimised Design: Strategically placed CTAs to encourage sign-ups and enquiries.
  • Visually Artistic Layout: A design that resonates with creativity and reflects the centre’s artistic mission.
  • Long-Term Business Impact: Over 60% business growth attributed to increased online presence and user-friendly design.

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We Love Design,acknowledges and pays respect to the Traditional Custodians and Elders of this nation, past, present, and emerging. We honour the continuation of cultural, spiritual, and educational practices of Aboriginal and Torres Strait Islander peoples and recognise their enduring connection to land, water, and community.
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